CARPET SCHOOL

THE WHOLE TRUTH ABOUT CARPET CLEANING...MYTHS ...SCAMS 
THE RIGHT & WRONG WAY TO CLEAN ...EVERYTHING YOU NEED TO KNOW 
Carpet cleaning has many misconceptions, myths, bad methodology like 
bait and switch and I will tell you about many of them. Then I will teach 
you the right way to go about cleaning your carpets and why. 

First Misconception: Cleaning your carpet can ruin it and you should only do 
it if you absolutely have to.......False. As with anything there is some truth to 
the saying. The key is to do it regularly but use as little force or chemicals as 
you can and still get it clean...Some carpet products have a delaminating effect on 
carpets only if used improperly....Somebody somewhere used gum remover to 
clean a large area because they noticed how easy it removed the dirt and took 
the adhesive from the carpets backing made it weak or even shed the carpet 
fibers making the backing loose....or they scrubbed way to hard and 
physically stretched the carpet ....or put a chemical not meant for carpets on and 
bleached some or all of the color away ...or a chemical reaction to whatever 
the homeowner put on the carpet ( one or many different chemicals in combination ).
Or all of the above in combination. Its easy to do.
The public mentality is: if one ounce of soap is good,
ten ounces must be ten times as good.
Wrong. I will explain in my next misconceived topic, Portable Carpet cleaning machines.

I clean it myself  I don't need a carpet cleaner: 
There are several components to cleaning carpets Soap, Water, Vacuum, Water 
Temperature , Water Pressure (what your pump is capable of doing), Vacuum
Capacity (What your Blower is capable of doing) . Ideally High Temp water, 
High vacuum motor, High pressure water distribution (through a fitting called 
a jet) at a LOW volume, and Soap are used. The only thing you can adjust 
is the soap on a machine that lacks all of the other components. The soap is 
meant to be applied at a Ratio. All soaps are different. 
Scenario...not enough heat add soap. Not enough High pressure low volume
water jetting the carpet....more soap....not enough vacuum to remove the 
dirt from the carpet....more soap (not from adding it but from the ten extra 
strokes you take in the same spot to do the same job leaves more soap. 
It works though and you think you've got it solved. The problem doesn't appear 
right away, and when it does you can imagine the justified scenarios that 
come out of peoples mouths. "The spots keep coming back!" 
Yes ..the migratory pizza stain comes back for the winter. Here is the 
problem. Soap and water together are very slippery by design (that is how 
they do their job so well lifting the dirt with ease). The water however 
doesn't stay in the carpet it evaporates and the soaps stays. 

Soap without water....STICKY !.... 
Even bigger is the problem of the ratio at which you put the soap on to 
get it clean will require five fresh water cleanings to remove the residue. 
Do you do this? No...because it looks clean now. All of the dust dirt and 
superficial dirt which could normally be vacuumed up sticks like glue (and 
you blame the dog).  Also once dry you would think that just adding water next 
time is all you need since you have all of that leftover soap. "Wrong." 
When it dries it adheres to the carpet in a way that I can only describe as 
Nightmarish. The only way to rectify the situation is with a complete 
stripping of the soap with a high concentration Acid Rinse. 
$$$$$$$$$$. How much did you save doing it yourself ?
Is your Equipment going to survive a high 
concentrated acid running through its moving parts?  Sure...Once. 
When you spill a drink on your carpet or your pet gets sick late at night 
that machine will save you. Keep it for emergencies and call a pro for

maintenance.  If you don't have a portable machine and you want 
something for just such an emergency get a wet dry vacuum. A small 
one will run you $60. at Sears. Vacuum up the spill add water to the stain
vacuum up again and again until the stain is gone.  No soap is necessary if 
so add carpet soap from the drugstore and rinse well until there is no suds. 
Vinegar rinse if you don't mind the smell and it will neutralize the soap faster 
(Vinegar=Acid... Soap= Alkaline, one neutralizes the other). 


•CARPETS STRETCH IF YOU CLEAN THEM•
Carpets Stretch if you clean them: Yes and No. Properly cleaned no. 
Carpets Medium to good quality are made like Iron. Wait ten years to clean 
your carpet and it will take a lot of chemicals to clean your carpet and 
they still may be just fine but they stand a chance to get over worked in 
the process. The real problem is that when carpet is new the installer can 
get away without properly Power stretching (tensioning) and the carpet is so 
stiff that the homeowner would never know the difference for 1-3 Yrs. Then 
they can say what they will if you remember who they are and can still find 
them. It may have been done before you lived in the house. A power 
stretcher has many metal tube extensions that reach across a room when 
attached together, with one end that rests as a "T" shape against the flat 
wall (usually the longest wall without a doorway), and the other end has a 
Rectangular head with spikes that can be dialed to a depth that grabs 
the carpet, with a handle that points upward. When the handle is lowered 
the spiked head goes toward the opposite way as the "T" and grips 
the carpet and moves it in the opposite direction, thus creating a taut 
carpet and the excess that gathers on the handle end is attached to the 
tack strip to maintain this tension and the excess is cut away with a razor 
knife. Sometimes nails are used to maintain this tension, pounded only half 
in and then the carpet is adjusted to the tack strip and then the nails are 
removed last. Both methods work (the nail method is rough when you have 
a concrete floor (oak is tough too). 


ANYBODY HAVE A GUN
CHEM DRY : Anybody have a gun? Good. Chem Dry was developed for 
places like Hospitals which can never close their doors 24-7. 
You rope off an area and make the public walk around when the 
chemicals are dry. The carpet is supposedly clean. The method is to 
spray a quick drying chemical soap on the carpet (also flammable and 
highly toxic Most not all), then work into carpet blending the chemical 
and dirt. When dry chemical is supposed to separate from the carpet 
with a light vacuuming. If that was the case, Great!...Not the case. 
Even though it was developed for hospitals people thought HEY! what 
a great way to clean carpets in the home!
....the kids won't mess it up 
because it will be dry before they get home. It will, but the process
was developed for dirt only (not Dog Mess or French fries and 
Ketchup, etc.). The process was also developed to be done by a 
janitorial service at six week intervals because of the high return of 
dirt due to the very chemicals that make it so great. I have personally 
cleaned up after Chem Dry jobs and it has been my experience that 
the cleaning tool does not want to glide along the floor and my shoes 
when I slide them on the carpet don't slide they grip. Just like too much 
soap residue Chem Dry makes my job very difficult. I liken it to mowing 
the lawn. With Chem Dry its like mowing after it has grown for three weeks. 
Its not the same job and very difficult on the technician. Its more like 
renovation than maintenance, and I have found it takes as many 
as three cleanings to reverse the damage, sometimes it does not come 
out. Old people who think that wet carpet is going to pull them into a 
neumonia-like coma think Chem Dry is great stuff, and they are usually 
clean enough not to notice the high residue build up of dirt. One more 
point. Look in the phone book under carpet cleaners and count the 
ratio of Chem Dry to Steam Cleaners 200 to 1. HMMMM.


THE BAIT & SWITCH
$6.99 A ROOM? Did someone say deep scrub? This is the inevitable 
catch phrase that will come out of a bait and switch carpet cleaner 
There are not too many of these guys are still around but their pitch will 
make your head swim if you are of the target mind set. Let me tell you 
what these guys pitch and where they come from. First they target the 
people who are afraid and people who will believe anything. They 
weed these people out by placing an add that says $6.99 a room any 
room all rooms etc. This targets people who if they believe that they
will believe anything they have them on the hook right from the start. 
The only other person who responds to those are the diehard 
Penny pinchers who think its a scam from the beginning but are determined 
to tough out the hard sell and make the guy do it anyway for $6.99. 
Here is the pitch. This carpet needs more than a surface cleaning 
(are you ready )? This carpet needs a deep scrub and that will 
cost you more.
With this process we will have to do these necessary 
extra steps which they tell you only after completing one step and 
telling you "you cant just leave it that way" You know its a scam by now 
but are afraid to leave the carpet that way so you continue on to the 
next phase of their scam until one room cost $200. Whole houses $700-900. 
The only thing that got a good cleaning is your Bank account and it 
doesn't matter if you call back because there is a sucker born every 
minute. These Guys are almost 100% subcontracted by other guys who 
simply place the ads. They run you around and say you have to talk to 
the other guy until you get sick of trying.
Like I said before there are not too many of these operations around 
but occasionally I will get a call asking if I do deep scrub and then 
usually I will need to talk them down from the Ledge once they find 
out I charge 1/3 less than those sharks. 

Call us we will do it right!  (650-855-9933 408-739-9933)


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